October 2011
4 posts
A great day golfing for a great cause
Shannon and Chris just hit the links to help raise money for the Make-A-Wish Foundation, which strives to give hope, strength, and joy to children with life-threatening medical conditions.
Say hello to our fun little video
As part of a recent campaign, we created this fun teaser video to help launch the new iPhone app for Barclaycard US.
The short, catchy video shows off a few of the cool features. Along with the video, we also created banner ads, interstitials and emails to make it the must-have app for Barclay customers.
What Facebook's changes mean to advertisers
Almost as soon as Facebook announced new changes, businesses had plenty of questions about the fallout, and what to do about it. In general, the changes show that Facebook is becoming more of a one-stop shop for communication, entertainment, conversation, and ultimately, decision making. That also means people are sharing all of their experiences—both the good and the bad.
For advertisers and...
August 2011
1 post
June 2011
3 posts
May 2011
4 posts
“Creativity is not a concept. It’s like any skill: a disposition you have to...”
– Axelle Tessandier
April 2011
1 post
March 2011
4 posts
“People ignore design that ignores people.”
– Frank Chimero
September 2010
1 post
Living poo free: is it offensive or more relevant?
Being the the biz for 22 years, there are a ton of great ideas that are left on the table. Clients get squeamish, palms get sweaty and any inkling of resistance from one key stakeholder can turn the tides on a brilliant idea. “Think outside the box” “Push the boundaries”. Those are all common phrases that really don’t mean anything to companies that are just...
July 2010
7 posts
“Form follows function-that has been misunderstood. Form and function should be...”
– —Frank Lloyd Wright
At Tom's of Maine we do it naturally!
That’s a statement you’ll find on their corporate website. As a user of their toothpaste, I believe in their statement. As a Brand Developer, I feel they naturally goofed on their new identity. Lost is the brand I used to seek out in Crunchie organic food/health markets. If I hadn’t been using it already, I wouldn’t grab it off the shelf now. What propelled Tom’s was it’s great product and it’s...
6 tags
“Pressure makes diamonds.”
June 2010
1 post
3 tags
Adidas takes the World Cup™ to a new galaxy
Adidas works with Lucasfilm Ltd. to create a short film of one the most famous Star Wars movie scenes. Featuring David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, Daft Punk, DJ Neil Armstrong, Han Solo, Chewbacca, C-3PO and Obi-Wan Kenobi.
“The theme of the 2010 Originals campaign is a neighborhood of originality,” explained Tom Ramsden,...