Jun 17

Our direct marketing is flying high At essentia, our mantra is “always move the needle” for our clients. So we were thrilled to be recognized for doing just that.  For our campaign for Barclaycard US, marketing its Frontier Airlines loyalty credit card, we recently took home three Benjamin Franklin Awards for Direct Marketing Excellence from the Philadelphia Direct Marketing Association. We won in the categories: Internet/Interactive, Acquisition to Existing Customer, Financial; Multimedia, Acquisition to Existing Customer; Internet/Interactive, Retention. Check out all the winners.  The campaign, called “Your Inner Animal,” incorporated a direct mail piece, personal URLs and emails. With a response rate of 30%, it blew away the industry average of 1 to 3%.

Our direct marketing is flying high

At essentia, our mantra is “always move the needle” for our clients. So we were thrilled to be recognized for doing just that.

 For our campaign for Barclaycard US, marketing its Frontier Airlines loyalty credit card, we recently took home three Benjamin Franklin Awards for Direct Marketing Excellence from the Philadelphia Direct Marketing Association. We won in the categories: Internet/Interactive, Acquisition to Existing Customer, Financial; Multimedia, Acquisition to Existing Customer; Internet/Interactive, Retention. Check out all the winners.

 The campaign, called “Your Inner Animal,” incorporated a direct mail piece, personal URLs and emails. With a response rate of 30%, it blew away the industry average of 1 to 3%.

Jun 07

Customer’s angry voicemail becomes anti-texting PSA The Alamo Drafthouse in Austin takes movies seriously. So do their most loyal customers. That’s why this hilarious new PSA couldn’t be more on target. It uses a voicemail from an actual customer kicked out for texting. What’s not to like? Warning: there’s a reason they only show it before R-rated movies. Watch it!

Customer’s angry voicemail becomes anti-texting PSA

The Alamo Drafthouse in Austin takes movies seriously. So do their most loyal customers. That’s why this hilarious new PSA couldn’t be more on target. It uses a voicemail from an actual customer kicked out for texting. What’s not to like? Warning: there’s a reason they only show it before R-rated movies. Watch it!

May 27

It’s kind of like that A good metaphor goes a long way in advertising, as with this terrific Mini Cooper ad. Just choose your words carefully. A new study shows how the two crime metaphors a “wild beast preying on the city” and a “virus infecting the city” got drastically different responses. 

It’s kind of like that

A good metaphor goes a long way in advertising, as with this terrific Mini Cooper ad. Just choose your words carefully.

A new study shows how the two crime metaphors a “wild beast preying on the city” and a “virus infecting the city” got drastically different responses. 

May 19

“Creativity is not a concept. It’s like any skill: a disposition you have to nurture.” —

Axelle Tessandier

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May 08

Keeping it weird—and in brand In Austin, local businesses do a great job of tapping into the city’s reputation as an independent, creative and quirky place. A lot of them do this by leveraging the Austin Independent Business Alliance’s slogan, “Keep Austin Weird.” It’s a great umbrella message that perfectly captures the city’s brand and helps set the locals apart from the corporate chains. Check out a few of the locals we love:  Amy’s Ice Cream  Chuy’s  Uncommon Objects  Lustre Pearl  Alamo Drafthouse  Maria’s Taco Xpress

Keeping it weird—and in brand

In Austin, local businesses do a great job of tapping into the city’s reputation as an independent, creative and quirky place. A lot of them do this by leveraging the Austin Independent Business Alliance’s slogan, “Keep Austin Weird.” It’s a great umbrella message that perfectly captures the city’s brand and helps set the locals apart from the corporate chains. Check out a few of the locals we love:

Apr 01

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Mar 30

Another reason to feel bad eating a Filet-o-Fish The song from the TV ad campaign was sure catchy. But we’re not sure what to make of this recent ad on a bus shelter. Is it really a good idea to associate your fish sandwich with a plastic fish? And eating the poor thing’s family? 

Another reason to feel bad eating a Filet-o-Fish

The song from the TV ad campaign was sure catchy. But we’re not sure what to make of this recent ad on a bus shelter. Is it really a good idea to associate your fish sandwich with a plastic fish? And eating the poor thing’s family? 

“People ignore design that ignores people.” — Frank Chimero

Mar 10

The Taco X-press in Austin TX doesn’t waste any opportunities to get their message across. Just about every inch of this local favorite is covered with messaging that’s quirky, fresh and home bred. The Taco X-press is true to its image, its brand and its message. Plus it is down right yummy. 

The Taco X-press in Austin TX doesn’t waste any opportunities to get their message across. Just about every inch of this local favorite is covered with messaging that’s quirky, fresh and home bred. The Taco X-press is true to its image, its brand and its message. Plus it is down right yummy.