Getting all touchy-feely 

Sure, it’s a digital world. But sometimes it’s nice to actually touch and feel what you’re looking at. Take holiday cards. These days, a typical agency card comes in the form of an email or website. That’s fine, but not exactly full of warmth, is it? We had another idea.

Since the goal was to share holiday warmth, we created a card that you would actually hold, feel and want to interact with. A wintery scene featuring cutouts of some of our favorite things, like a retro fireplace, our comfy chairs and mascot, Quincey, and other fun stuff from our office. Our clients were encouraged to punch out the die-cut pieces and make their own miniature holiday scenes.

 And did they ever. The photos started coming in.

Driving response for our clients is what drives our business. So, it’s great to see our philosophy at work. In fact, we’re really touched.

—-

What do you think? Let us know. Please check back in a few weeks, we’ll be posing from the SXSW Interactive festival.