Would you repeat that?

Here’s how you get a lot out of a little space. In what’s likely the shortest ad ever, Tel Aviv McCann Erickson created this spot for the International OCD Foundation.

By requiring you to replay the video to actually read the copy, it demonstrates how some people with OCD must perform simple actions over and over again. It makes the point nicely, and it’s a perfect use of YouTube. As clever as it is, do you think people will take the time to get the message?