It’s kind of like that A good metaphor goes a long way in advertising, as with this terrific Mini Cooper ad. Just choose your words carefully. A new study shows how the two crime metaphors a “wild beast preying on the city” and a “virus infecting the city” got drastically different responses. 

It’s kind of like that

A good metaphor goes a long way in advertising, as with this terrific Mini Cooper ad. Just choose your words carefully.

A new study shows how the two crime metaphors a “wild beast preying on the city” and a “virus infecting the city” got drastically different responses.