Adidas takes the World Cup™ to a new galaxy

Adidas works with Lucasfilm Ltd. to create a short film of one the most famous Star Wars movie scenes. Featuring David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, Daft Punk, DJ Neil Armstrong, Han Solo, Chewbacca, C-3PO and Obi-Wan Kenobi.

“The theme of the 2010 Originals campaign is a neighborhood of originality,” explained Tom Ramsden, Global Director of Communications, adidas Originals. “It brings together all elements of adidas Originals and the diverse people who wear it — artists, athletes, musicians, skaters and so on, all in one place, doing what they love to do. So when we thought about how to best present adidas’ partnerships withStar Wars and the 2010 FIFA World Cup™, we immediately thought of temporarily turning the Mos Eisley Cantina into a place to watch some football and invite some friends along. The result is a truly unique, original film.”

How did they do it? Software called Flame® was used to composite (superimpose) the old and new shots together and remove old characters from the footage - taking care to blend the edges and make the joins seamless. Finally, the film was graded by The Mill’s colorists using a grading system called Baselight® to ensure that both the original cinematic footage and newly shot HD footage matched and the overall effect was flawless.